HOME RUN

A BASEBALL BAT

BRIEF: Design a new bat to increase power and strength.

CHALLENGE: Introduce further innovation on a very technical product where the material, the carbon composite, is already supplying the maximum performance. The solution stays in the geometry revolution: the ports, the bridges, the inner walls are designed to increase stiffness and improve the aerodynamic efficiency. O -Tech is a patented technology developed to improve aerodynamic efficiency and strength, with an innovative, distinctive aesthetical look.

DEVELOPED BY: Mauro Pezzato, Stefano Conte, John Loiars.

APPROVED BY: Internal Reebok lab, internal vendor lab.